A logo design can be considered as a great one only if it is unique and absolutely different from the competitors. Many brands struggle to achieve it. So, try to be more creative and clever with your ideas. Your goal should be to make sure that your design is not copied and 100 percent original. If you have any doubt regarding the originality of what you created then go for plagiarism checkers like Logo Thief which will help you to determine if the design already exists.
Always remember while designing that when you create a logo, you are basically introducing the brand to the customers. So, the first step is to try to understand the brand and accordingly think of the things that reminds the ideologies of the brand.
It is good to research other brand’s logo but do not take too much inspiration that your creativity loses its originality. A designer needs to be updated about all the latest trends but at the same time the brand’s personality should not be neglected.
Colors play a very vital role in grabbing the attention of the targeted customers. Sometime bold and bright colors may work for a certain type of brands and muted tones may work for some other brands. Each and every color implies a message so be careful while choosing colors so that a wrong message does not get conveyed.